| In this revolutionary paradigm for the capitalist economy, three leading business visionaries explain how the world is on the verge of a new industrial revolution that promises to transform our fundamental notions about the way to do business. Drawing upon economic logic, intelligent technologies and the best of contemporary design, they explain how natural capitalism harnesses resource productivity - doing more and better with less; wringing as much as a hundred times more benefit from each unit of energy or material consumed. They show how it also redesigns industry on biological models that produce zero waste, shifts the economy from the acquisition of goods to the continual flow of value and service, and prudently reinvests in sustaining and expanding natural capital. Companies that practice Natural Capitalism's business strategy will gain decisive competitive advantage through the rational employment of resources, money and people. |
Hawken, Paul/Lovins, Amory B/Lovins, L Hunter:
'Natural Capitalism. The Next Industrial Revolution.' |